智通财经APP获悉，方正证券发布研报称，予哔哩哔哩-W(09626)“推荐”评级，看好公司AI加持下广告效率的持续提升，公司正进入利润释放期，预计公司2025-2027年经调整后的归母净利润为22.59/32.82/39.60亿元。目前B站通过内容生态与商业化平衡，实现了从“流量红利”到“留量运营”的转型，正在构建多引擎驱动的可持续盈利模式。
报告中称，2025年第二季度，公司实现收入73.4亿元，同比增长19.8%，主要由游戏与广告业务驱动增长;毛利润26.8亿元，同比增长46%;毛利率36.5%，同比+6.5pct，环比+0.2pct，已经连续12个季度环比提升;Non-Gaap归母净利润5.6亿元。二季度B站利润继续扩大。该行认为目前B站正处于稳健增长阶段，商业化模式越发成熟，进入利润收获期。
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