珍酒李渡(06979)跌近4% 秋季糖酒会整体氛围较为平淡

金吾财讯

Oct 21

金吾财讯 | 珍酒李渡(06979)股价逆市走低，截至发稿，报8.8港元，跌幅3.83%，成交额6934.04万港元。方正证券表示，秋糖招商功能弱化，整体氛围平淡，产业预期维持较低水平。走访秋糖展会观察到，本次秋季糖酒会整体氛围较为平淡，预计参展商总数4000+，与去年深圳秋糖基本持平，在全国名酒渠道布局趋于成熟，行业整体进入缩量增长的情况下，糖酒会招商功能有所弱化，电商供应链、大众带开发品等经销商布展招商较为积极，头部企业参展较少。渠道反馈而言，中秋国庆双节旺季以来动销整体仍较为平淡，基本面边际变化较少，消费需求及经营层面兑现仍需要时间。该机构指，双节以来动销维持平淡中分化，高端酒价格略有下滑。基本面角度看，该行认为中秋国庆双节拉动动销预计仍有下滑，节后回归阶段性淡季销售。从动销反馈而言品牌仍存分化趋势，高端酒中茅台、五粮液整体经营情况较为稳定。渠道信心存在分歧，结合双节前后及糖酒会调研，当前行业底部特征基本明确，在宏观与政策环境不出现进一步扰动的背景下，近十年来的行业低点或已过去。后续市场的分歧主要集中于拐点的具体时点，但站在当前可观察到三个关键信号，①厂商关系从博弈转为共生;②渠道利益分配合理化，价格体系有望重塑;③供给端压力放缓，去库存状态延续。

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