我们去鲜啤福鹿家看了看,蜜雪冰城怎么卖啤酒

首席品牌观察
Oct 21, 2025

后台回复品牌免费送你《135本品牌营销必读书》作者| 窄播来源 | 窄播9月30日,蜜雪集团发布公告称,它通过增资和股权受让,获得了鲜啤福鹿家53%的股权,交易总对价约人民币2.97亿元。公开资料显示,鲜啤福鹿家成立于2021年,定位为“平价精酿鲜啤”,是国内首个获得国标“鲜啤酒”认证的品牌,目前在28个省级地区拥有约1200家门店。另据“窄门餐眼”的统计,截至今年9月,福鹿家共有716个在营业...

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