在中国保险行业的舞台上,“开门红”早已超脱了普通营销活动的范畴,摇身一变成为一场声势恢宏的年度盛事。这场自每年最后一个季度拉开帷幕的“战役”,其战线如今正不断延展——部分保险公司甚至在年中便按捺不住地开启2026年开门红的筹备工作,这与尚未发放的2024年年终奖形成了令人忍俊不禁却又五味杂陈的反差。在这场仿若没有终点的“抢跑游戏”背后,折射出的是整个行业所面临的深层矛盾与转型的阵痛。开门红一场...
Source Link在中国保险行业的舞台上,“开门红”早已超脱了普通营销活动的范畴,摇身一变成为一场声势恢宏的年度盛事。这场自每年最后一个季度拉开帷幕的“战役”,其战线如今正不断延展——部分保险公司甚至在年中便按捺不住地开启2026年开门红的筹备工作,这与尚未发放的2024年年终奖形成了令人忍俊不禁却又五味杂陈的反差。在这场仿若没有终点的“抢跑游戏”背后,折射出的是整个行业所面临的深层矛盾与转型的阵痛。开门红一场...
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