万达酒店梦碎:从“国产五星级”到24亿卖身同程

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曾经要打造“中国人自己的五星级品牌”的豪言犹在耳边,如今却只剩资产抛售后的落寞。彼时的万达,正处在全球狂飙期:收购AMC、建万达城、推出瑞华、文华、嘉华等自有酒店品牌。一场以 “中国人自己的五星级品牌” 为名的扩张狂潮,让“万达酒店及度假村”在全国遍地开花。如今,梦醒了。2025年4月,同程旅行以24.9亿港元收购万达酒店管理公司近600家酒店管理权,标志着王健林酒店帝国的终结。这场交易仅为...

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