AI全面落地,2025双11迈入技术驱动新阶段

DoNews
Oct 24

2025年双11标志着电商大促正式从价格战与流量战迈入技术驱动的新阶段,AI成为核心主角。天猫宣称迎来首个AI全面落地的双11,推出包括“AI万能搜”“AI帮我挑”“拍立淘”“AI试衣”在内的6款AI导购应用,覆盖购物前、中、后全流程。“AI万能搜”支持自然语言输入,可理解如“适合北方暖气房的加湿器,静音且容量大”等复杂需求,并生成包含商品推荐、优惠组合和用户评价的完整攻略。“拍立淘”可通过拍摄...

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