长城汽车的独特性是来源于魏建军骨子里的。不仅产品独特,经营战略同样不走寻常路。退出生产和销售廉价不赚钱汽车、专注价格更高的细分市场;较少参与国内价格战、努力发展出口;逐步发展新能源汽车,避免不必要的动作,新能源渗透率目前刚到30%;谨慎发展智驾,不急于在产品上搭载昂贵的传感器,等待它们变得更便宜。这些独特的经营战略,让长城汽车整体规模没赢过,财务表现没输过。自2021年以来,长城汽车国内销量从...
Source Link长城汽车的独特性是来源于魏建军骨子里的。不仅产品独特,经营战略同样不走寻常路。退出生产和销售廉价不赚钱汽车、专注价格更高的细分市场;较少参与国内价格战、努力发展出口;逐步发展新能源汽车,避免不必要的动作,新能源渗透率目前刚到30%;谨慎发展智驾,不急于在产品上搭载昂贵的传感器,等待它们变得更便宜。这些独特的经营战略,让长城汽车整体规模没赢过,财务表现没输过。自2021年以来,长城汽车国内销量从...
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