当水果不再稀缺、价格越来越透明，传统高端水果品牌必须回答一个关键问题：在性价比为王的新时代，高端水果的生存逻辑是什么？长期以来，水果行业流传着“南百果、北鲜丰、西洪九”的说法，这三家企业被视为行业内的三足鼎立之势。然而，近年来，它们却纷纷陷入困境：洪九果品 从中国水果第一股沦为强制退市；百果园交出了上市以来最差的成绩单；鲜丰水果则深陷股权冻结危机……与此同时，电商平台凭借“产地直采+源头直发”的...
Source Link当水果不再稀缺、价格越来越透明，传统高端水果品牌必须回答一个关键问题：在性价比为王的新时代，高端水果的生存逻辑是什么？长期以来，水果行业流传着“南百果、北鲜丰、西洪九”的说法，这三家企业被视为行业内的三足鼎立之势。然而，近年来，它们却纷纷陷入困境：洪九果品 从中国水果第一股沦为强制退市；百果园交出了上市以来最差的成绩单；鲜丰水果则深陷股权冻结危机……与此同时，电商平台凭借“产地直采+源头直发”的...
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