锦波PK巨子:李佳琦直播间“换角” 胶原蛋白龙头暗战C端美妆

21世纪经济报道
Oct 25

一场围绕“重组胶原蛋白”的暗战,正将两位区域女首富与其背后的上市公司推向台前。 陕西的范代娣与山西的杨霞,一位学者出身、将巨子生物打造成“美妆茅”,一位则深耕药械、带领锦波生物成功上市。 如今,她们都将目光聚焦在C端美妆赛道。 变化的风向,最先吹向双11的直播电商战场。在今年天猫618与双11李佳琦直播间的品牌榜单上,一个新品牌“同频”迅速蹿升。 青眼数据显示,在李佳琦双11首场直播品牌榜中,同频...

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