对进口汽车品牌而言,日本市场向来壁垒重重。去年该国销量前十的汽车品牌均为日本本土品牌 —— 外资品牌的产品往往难以适配当地市场需求,消费者也更倾向于支持本土品牌。许多车企都曾尝试突破这一市场,但成功者寥寥。即便曾被寄予厚望的电动车,也未能占据可观市场份额。不过,或许是出于对本土品牌的信心,日本并未像西方那样设置针对电动车的贸易壁垒,这为外资品牌创造了机会。而比亚迪显然在认真把握这一机遇:不断扩充...
Source Link对进口汽车品牌而言,日本市场向来壁垒重重。去年该国销量前十的汽车品牌均为日本本土品牌 —— 外资品牌的产品往往难以适配当地市场需求,消费者也更倾向于支持本土品牌。许多车企都曾尝试突破这一市场,但成功者寥寥。即便曾被寄予厚望的电动车,也未能占据可观市场份额。不过,或许是出于对本土品牌的信心,日本并未像西方那样设置针对电动车的贸易壁垒,这为外资品牌创造了机会。而比亚迪显然在认真把握这一机遇:不断扩充...
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