2025年,整个冰淇淋行业普遍处于谨慎和观望的状态,面对消费者需求的不断变化,各家都在努力探索新的打法和方向。在这种充满挑战的局面下,作为行业领导者的蒙牛,却率先找到了破局之道。上半年,凭借一系列亮眼的产品和营销创新,蒙牛的冰品业务交出了同比增长15%的优异答卷。这一增速,显著超越了行业平均水平。考虑到七八月份,全国各地持续高温,冰品消费热度不减,市场对于蒙牛冰品在三季度乃至全年的业绩增长也更添了...
Source Link2025年,整个冰淇淋行业普遍处于谨慎和观望的状态,面对消费者需求的不断变化,各家都在努力探索新的打法和方向。在这种充满挑战的局面下,作为行业领导者的蒙牛,却率先找到了破局之道。上半年,凭借一系列亮眼的产品和营销创新,蒙牛的冰品业务交出了同比增长15%的优异答卷。这一增速,显著超越了行业平均水平。考虑到七八月份,全国各地持续高温,冰品消费热度不减,市场对于蒙牛冰品在三季度乃至全年的业绩增长也更添了...
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