从“造什么卖什么”到“要什么造什么”,双11家电供应链柔性升级

第一财经
Oct 28

尽管有调研机构预测今年双11家电市场销售额可能会同比下滑,但是电商平台、家电龙头企业都在奋力一搏,欲通过加强产品定制合作等方式,满足多样化需求,来稳定双11的大盘。而智能制造为产品定制提供了更多保障。格力电器国内电商业务负责人在公司珠海总部向第一财经记者表示,今年双11促销周期比较长,“赛程”现在只走了三分一,机会还很多。格力今年双11与京东合作推出定制产品小凉神空调,与天猫、抖音也有定制产品合作...

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