随着银发经济的崛起,家电行业正迎来一条新的增长曲线。面对快速扩张的老龄消费市场,家电企业已纷纷“跑步入场”。《中国经营报》记者了解到,创维、美的、格力与万和电气等主流品牌均已推出面向老年用户的家电产品。从操作简化的电视、洗衣机,到具备健康监测功能的智能冰箱和空调,企业正加速向适老化、智能化方向延伸布局。中国家电协会理事长姜风曾指出,当下家电市场正面临两种现象:一方面传统产品竞争激烈、同质化严重;...
Source Link随着银发经济的崛起,家电行业正迎来一条新的增长曲线。面对快速扩张的老龄消费市场,家电企业已纷纷“跑步入场”。《中国经营报》记者了解到,创维、美的、格力与万和电气等主流品牌均已推出面向老年用户的家电产品。从操作简化的电视、洗衣机,到具备健康监测功能的智能冰箱和空调,企业正加速向适老化、智能化方向延伸布局。中国家电协会理事长姜风曾指出,当下家电市场正面临两种现象:一方面传统产品竞争激烈、同质化严重;...
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