AI冲击广告业!奥利奥母公司已投4000万美元在AI工具,将营销内容制作成本降低 30%至50%

华尔街见闻
Oct 25

奥利奥的母公司亿滋国际正通过投资人工智能,大幅削减营销成本,这标志着消费品行业在应对利润压力时,正加速拥抱新技术以重塑广告制作模式。 据媒体25日报道,这家零食巨头正在使用一款新的生成式AI工具,预计可将营销内容制作成本削减30%至50%。该公司已为此项与广告公司阳狮集团及IT咨询公司埃森哲共同开发的技术投入了超过4000万美元。 这项AI工具的应用已经落地,目前正用于为美国市场的“趣多多”饼干和...

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