李宁发布米兰冬奥领奖服,新奥运周期“双胜叙事” 先领航

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Oct 27

“我们要充分发挥过去30多年在紧密服务国家队中累积的洞察、经验、资源及能力,做中国体育代表团最值得信赖的合作伙伴。”今年一月,在李宁品牌与中国奥委会携手后,李宁先生罕见地以内部信的形式,表达了这份责任和决心。十月的尾声,这份决心迎来了具象的答案——10月24日,冬奥倒计时即将来到100天,李宁正式发布了2026年米兰冬奥会中国体育代表团的领奖装备。新装备以“中国红”与“雪山白”为主色调,将文化寓意...

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