品牌农业专题#2:中国茶-历久弥新 茶香万里

中金公司
Oct 27, 2025

投资建议中国茶叶市场历史悠久、规模庞大。我们认为,种植、加工和消费环节的非标、高信任成本和强体验属性是过往行业格局分散的三大原因。如何破局?我们认为关键在于品牌的高端化升级提升消费者认知效率,以及渠道的场景化连锁扩张提升消费体验。理由中国茶业:三千亿元规模品种纷繁,格局分散的品牌蓝海。2024 年中国茶叶市场规模达3258 亿元,过去5 年CAGR为3.5%,我国茶叶/品牌大米/白酒CR5 分别为...

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