短剧市场在快速发展的同时,暴露出内容同质化严重、流量红利减弱等问题,内容供应方、平台方及资本正转向以IP为核心的“精品化”战略文|财经E法樊朔编辑|郭丽琴短剧是近年中国影视领域最受瞩目的风口之一。据中国网络视听节目服务协会发布的《中国网络视听发展研究报告(2025)》,微短剧用户规模迅速增长,应用使用时长追平即时通讯。截至2024年12月,微短剧用户规模达6.62亿人,使用率达59.7%。另据该...
Source Link短剧市场在快速发展的同时,暴露出内容同质化严重、流量红利减弱等问题,内容供应方、平台方及资本正转向以IP为核心的“精品化”战略文|财经E法樊朔编辑|郭丽琴短剧是近年中国影视领域最受瞩目的风口之一。据中国网络视听节目服务协会发布的《中国网络视听发展研究报告(2025)》,微短剧用户规模迅速增长,应用使用时长追平即时通讯。截至2024年12月,微短剧用户规模达6.62亿人,使用率达59.7%。另据该...
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