全球家电卖不动了?最新报告揭示一个相反的事实

商业Watchtower
Oct 27

市场正在上演一场静悄悄的消费升级,你的对手正在抢夺高价值客户。“市场不景气,家电卖不动了。”这或许是许多从业者当下的切身感受。然而,尼尔森IQ(NIQ)与GFK近期联合发布的《2026年全球小型与大型家用电器市场趋势报告》却揭示了一个相反的事实:全球家电市场仍在增长,但增长逻辑已彻底改变。报告显示,2025年上半年全球消费电子与耐用品销售额高达4030亿美元,同比增长4.6%。一个更具冲击力的事实...

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