作者|小山渠道战从线下打到线上、从母婴店打到短视频,飞鹤一路越战越勇,稳坐国产奶粉第一把交椅十余年。但近两年的飞鹤,显然有些不安。竞争对手伊利金领冠、合生元、A2集体发力。市场端,新生儿出生率低迷不振,同时新生代家长对奶粉品牌认知更新换代,需求也进一步细分化。“宝宝体质不同。任何品牌都会有喝的好的宝宝,也会有喝了不适应、长得瘦小的宝宝。”初为父母的年轻人,习惯于在网上反复搜索奶粉品牌信息、比对产品...
Source Link作者|小山渠道战从线下打到线上、从母婴店打到短视频,飞鹤一路越战越勇,稳坐国产奶粉第一把交椅十余年。但近两年的飞鹤,显然有些不安。竞争对手伊利金领冠、合生元、A2集体发力。市场端,新生儿出生率低迷不振,同时新生代家长对奶粉品牌认知更新换代,需求也进一步细分化。“宝宝体质不同。任何品牌都会有喝的好的宝宝,也会有喝了不适应、长得瘦小的宝宝。”初为父母的年轻人,习惯于在网上反复搜索奶粉品牌信息、比对产品...
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