微言 | 跻身“双十一”,即时零售的变革不止是“一小时到达”

上观新闻
Oct 26

下班到家还想买件东西,打开手机外卖软件,输入需要的商品,就有骑手从附近的超市、商场送上门,半小时或一小时左右就能到家。这种名为“即时零售”的零售模式,在2025年阿里、美团等企业入局后加速崛起,今年首次跻身“双十一”消费战场。作为线上线下深度融合的零售模式,即时零售正迎来爆发式增长——国家统计局数据显示,今年前8月,即时零售交易额实现两位数增长,品类从早期的生鲜、餐饮拓展到数码、服装等。2024年...

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