被消费者们称为“雪王”的蜜雪冰城，进入啤酒行业。近日，蜜雪集团（02097.HK）以近2.97亿元的总价，从公司CEO张红甫的妻子手中，收购了鲜啤企业——福鹿家（郑州）企业管理有限公司（以下简称“福鹿家”）53%的股权。蜜雪冰城进入啤酒行业后，仍然继续平价路线。红星资本局注意到，目前福鹿家的客单价为17.02元，约为其他品牌的三分之一。对于福鹿家的平价鲜啤，有人认为其物美价廉；也有人认为其口感不佳...
Source Link被消费者们称为“雪王”的蜜雪冰城，进入啤酒行业。近日，蜜雪集团（02097.HK）以近2.97亿元的总价，从公司CEO张红甫的妻子手中，收购了鲜啤企业——福鹿家（郑州）企业管理有限公司（以下简称“福鹿家”）53%的股权。蜜雪冰城进入啤酒行业后，仍然继续平价路线。红星资本局注意到，目前福鹿家的客单价为17.02元，约为其他品牌的三分之一。对于福鹿家的平价鲜啤，有人认为其物美价廉；也有人认为其口感不佳...
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