【券商聚焦】天风证券维持滔搏(06110)“增持”评级 指公司通过滔搏原创用户IP“滔小侠”深化用户粘性

金吾财讯
Oct 27

金吾财讯 | 天风证券发研报指,滔搏(06110)FY26H1收入123亿同比下降5.8%,归母净利润7.89亿同比下降9.7%,毛利率41.0%,同比-0.1pct;受益于全域化零售布局及精细化管理,销售及分销开支以及一般及行政开支同比下降5.5%,费用率同比微增0.1%至33.2%;现金流方面,经营业务产生现金净额13.55亿元。公司推动“1+N”模式,线下门店延伸至内容电商、私域运营、本地生活、即时零售等线上场景;截至期末,门店总数4688家,同比减少19.4%,单店销售面积同比增加6.5%,抖音、视频号账号超800个,小程序店铺超3600家,即时零售入驻店铺超3700家,包含公域和私域在内的零售线上业务销售额实现同比双位数增长,部分缓和了零售线下业务的客流压力;此外,公司围绕全域一体化、智能化、全景化三个主题精进与发力,打造滔搏“智慧零售生态圈”。在用户运营上,公司紧跟需求细分和升级会员等级体系,通过滔搏原创用户 IP“滔小侠”深化用户粘性,公司累计用户规模达8900万,会员贡献零售总额(含增值税)比例92.9%,复购会员贡献约60%,高价值会员贡献接近35%,客单价约为会员平均客单价的6倍;此外,与PINGU、BOBOtheBALL等潮流二次元IP共创联名产品并参与线下主题集市,深化与年轻消费者的情感共鸣。该机构维持盈利预测,预计 FY26-28营收265亿人民币、273亿人民币、286亿人民币,归母净利13亿人民币、15亿人民币、17亿人民币,EPS为0.21元、0.24元、0.27元。维持“增持”评级。

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