中国汽车市场驶向细分新蓝海

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中国汽车市场正经历从增量竞争向存量竞争的转型,传统家轿和SUV市场竞争激烈,价格战频发,利润空间压缩,车企纷纷转向细分市场寻求新增长点。硬派越野、高端MPV和性能车成为三大新兴主战场。硬派越野由小众走向大众,长城坦克品牌凭借坦克300打破城市与越野界限,实现“可城可野”,引领“方盒子”热潮。北京越野推出BJ30等轻越野车型,比亚迪仰望以“易四方”四电机技术树立百万级新能源硬派标杆,方程豹布局个性化...

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