Bed Bath & Beyond Sees Customer Retention Rates Improve -- Market Talk

Dow Jones

Oct 28

1814 ET [Dow Jones]--Bed Bath & Beyond has started to see customer retention tick up this year, CEO Marcus Lemonis says during a call with analysts. The company has struggled to bring back customers in the past, with no clear strategy to calculate the lifetime value of each one, Lemonis says. It has recently invested time and money into understanding who its customers are, why they originally made a purchase at the retailer and how to re-attract them for a second sale, he says. "We have started to see return buyers come back on a, quite frankly, more repetitive basis than we had originally anticipated," he says. The company has also been testing more personalized email marketing, which has led to increased conversion rates, he says. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

October 27, 2025 18:25 ET (22:25 GMT)

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The company has struggled to bring back customers in the past, with no clear strategy to calculate the lifetime value of each one, Lemonis says. It has recently invested time and money into understanding who its customers are, why they originally made a purchase at the retailer and how to re-attract them for a second sale, he says. \"We have started to see return buyers come back on a, quite frankly, more repetitive basis than we had originally anticipated,\" he says. The company has also been testing more personalized email marketing, which has led to increased conversion rates, he says. (kelly.cloonan@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  October 27, 2025 18:25 ET (22:25 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Bed Bath & Beyond Sees Customer Retention Rates Improve -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBed Bath & Beyond Sees Customer Retention Rates Improve -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-10-28 06:25</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n  1814 ET [Dow Jones]--Bed Bath &amp; Beyond has started to see customer retention tick up this year, CEO Marcus Lemonis says during a call with analysts. The company has struggled to bring back customers in the past, with no clear strategy to calculate the lifetime value of each one, Lemonis says. It has recently invested time and money into understanding who its customers are, why they originally made a purchase at the retailer and how to re-attract them for a second sale, he says. \"We have started to see return buyers come back on a, quite frankly, more repetitive basis than we had originally anticipated,\" he says. The company has also been testing more personalized email marketing, which has led to increased conversion rates, he says. (kelly.cloonan@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  October 27, 2025 18:25 ET (22:25 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4178","symbol_name":"家庭装饰零售","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2578728416","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2578728416","pubTimestamp":1761603900,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1814 ET [Dow Jones]--Bed Bath & Beyond has started to see customer retention tick up this year, CEO Marcus Lemonis says during a call with analysts. The company has struggled to bring back customers in the past, with no clear strategy to calculate the lifetime value of each one, Lemonis says. It has recently invested time and money into understanding who its customers are, why they originally made a purchase at the retailer and how to re-attract them for a second sale, he says. \"We have started to see return buyers come back on a, quite frankly, more repetitive basis than we had originally anticipated,\" he says. The company has also been testing more personalized email marketing, which has led to increased conversion rates, he says. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4178":"家庭装饰零售","BK4547":"WSB热门概念","BBBY":"Bed Bath & Beyond, Inc."},"translate_title":"Bed Bath&Beyond的客户保留率有所提高——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BBBY":1.5},"content_text":"1814 ET [Dow Jones]--Bed Bath & Beyond has started to see customer retention tick up this year, CEO Marcus Lemonis says during a call with analysts. The company has struggled to bring back customers in the past, with no clear strategy to calculate the lifetime value of each one, Lemonis says. It has recently invested time and money into understanding who its customers are, why they originally made a purchase at the retailer and how to re-attract them for a second sale, he says. \"We have started to see return buyers come back on a, quite frankly, more repetitive basis than we had originally anticipated,\" he says. The company has also been testing more personalized email marketing, which has led to increased conversion rates, he says. (kelly.cloonan@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  October 27, 2025 18:25 ET (22:25 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}