经过在中国市场的多年奋斗,阿迪达斯终于把自己混成了“老四”,从市占率来看位居耐克、安踏与李宁之后。 现在,阿迪达斯明显不想再忍了。这家公司在中国处于明显扩张期。 今天,我们就来聊下,阿迪达斯能够“逆袭”吗? 首先,我们来看下,阿迪达斯是如何成为“老四”的?Yeezy(椰子鞋)风波是绕不过去的原因。在坎耶·韦斯特(侃爷)种种过激言论后,阿迪达斯终止了与侃爷在椰子鞋上的合作。据摩根士丹利估计,...
Source Link经过在中国市场的多年奋斗,阿迪达斯终于把自己混成了“老四”,从市占率来看位居耐克、安踏与李宁之后。 现在,阿迪达斯明显不想再忍了。这家公司在中国处于明显扩张期。 今天,我们就来聊下,阿迪达斯能够“逆袭”吗? 首先,我们来看下,阿迪达斯是如何成为“老四”的?Yeezy(椰子鞋)风波是绕不过去的原因。在坎耶·韦斯特(侃爷)种种过激言论后,阿迪达斯终止了与侃爷在椰子鞋上的合作。据摩根士丹利估计,...
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