雪中飞代工阿迪达斯被质疑,性价比时代品牌溢价的出路在哪里?

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“不如直接买雪中飞,何苦中间赚差价”,近日有网友表示,其在短视频平台直播间购买的阿迪达斯羽绒服,实际上为雪中飞代工产品。根据该网友出示的羽绒服标签显示,经销商为阿迪达斯体育(中国)有限公司,制造商为江苏雪中飞制衣有限公司。对此,阿迪达斯客服回应称,所售产品均具备质量保障。公开信息显示,作为波司登旗下中端羽绒服品牌,雪中飞在2024/25财年的收入约为22.06亿元,占波司登集团品牌羽绒服销售额的1...

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