BT Group Mulls Launch of Low-Cost Mobile Brand, FT Says, Citing Unnamed Sources

Dow Jones

Oct 28, 2025

--BT is considering the launch of a low-cost mobile brand amid increased competition from new rivals in the telecoms market, the Financial Times reports, citing unnamed sources.

--The London-listed telecommunication group--with a current offering limited to its premium EE brand--could create a new budget brand, or buy an existing mobile virtual network operator, according to the FT.

--"We regularly review our offerings across all our brands to ensure our customers have access to the best products and services on the best network. At present, we have no plans to change our mobile offering," BT told the FT.

Full story: https://tinyurl.com/ec7bnn5z

Write to Najat Kantouar at najat.kantouar@wsj.com

(END) Dow Jones Newswires

October 28, 2025 05:53 ET (09:53 GMT)

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At present, we have no plans to change our mobile offering,\" BT told the FT. \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  Full story: https://tinyurl.com/ec7bnn5z \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  Write to Najat Kantouar at najat.kantouar@wsj.com \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  October 28, 2025 05:53 ET (09:53 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>BT Group Mulls Launch of Low-Cost Mobile Brand, FT Says, Citing Unnamed Sources</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBT Group Mulls Launch of Low-Cost Mobile Brand, FT Says, Citing Unnamed Sources\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-10-28 17:53</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  --BT is considering the launch of a low-cost mobile brand amid increased competition from new rivals in the telecoms market, the Financial Times reports, citing unnamed sources. \n</p>\n<p>\n  --The London-listed telecommunication group--with a current offering limited to its premium EE brand--could create a new budget brand, or buy an existing mobile virtual network operator, according to the FT. \n</p>\n<p>\n  --\"We regularly review our offerings across all our brands to ensure our customers have access to the best products and services on the best network. At present, we have no plans to change our mobile offering,\" BT told the FT. \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  Full story: https://tinyurl.com/ec7bnn5z \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  Write to Najat Kantouar at najat.kantouar@wsj.com \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  October 28, 2025 05:53 ET (09:53 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"FT","symbol_name":"富兰克林通用信托","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2578931692","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2578931692","pubTimestamp":1761645180,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"--BT is considering the launch of a low-cost mobile brand amid increased competition from new rivals in the telecoms market, the Financial Times reports, citing unnamed sources.--The London-listed telecommunication group--with a current offering limited to its premium EE brand--could create a new budget brand, or buy an existing mobile virtual network operator, according to the FT.--\"We regularly review our offerings across all our brands to ensure our customers have access to the best products and services on the best network. At present, we have no plans to change our mobile offering,\" BT told the FT.","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"FT":"富兰克林通用信托"},"translate_title":"英国《金融时报》援引未透露姓名的消息人士称，英国电信集团正在考虑推出低成本移动品牌","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"FT":1.5},"content_text":"--BT is considering the launch of a low-cost mobile brand amid increased competition from new rivals in the telecoms market, the Financial Times reports, citing unnamed sources. \n\n\n  --The London-listed telecommunication group--with a current offering limited to its premium EE brand--could create a new budget brand, or buy an existing mobile virtual network operator, according to the FT. \n\n\n  --\"We regularly review our offerings across all our brands to ensure our customers have access to the best products and services on the best network. At present, we have no plans to change our mobile offering,\" BT told the FT. \n\n\n \n\n\n  Full story: https://tinyurl.com/ec7bnn5z \n\n\n \n\n\n  Write to Najat Kantouar at najat.kantouar@wsj.com \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  October 28, 2025 05:53 ET (09:53 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}