3亿“买醉”,蜜雪冰城不想只卖“小甜水”

中国企业家杂志
Oct 27, 2025

千亿“雪王”的增长焦虑怎么解?文|《中国企业家》记者 李艳艳编辑|何伊凡见习编辑|李原头图来源|视觉中国主打“快乐小甜水”的蜜雪冰城,也要借酒消“愁”了。今年10月,蜜雪集团(以下简称:蜜雪)宣布收购“鲜啤福鹿家”53%股权,耗资接近3亿元。不过,因涉及关联交易被疑“利益输送”,这场被视为“老板从自己妻子手中收购项目”的投资引发外界热议。“很多人喜欢八卦,但我们更看重商业逻辑的自洽。”一位接近蜜雪...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10