耐克、阿迪“变动不断”,国外大牌也不行了?

Ofweek维科网
Oct 28

曾经高高在上的国际运动品牌,正站在中国市场的十字路口。新眸原创·作者 | 棠宁耐克大中华区CEO贺雁峰上任满一周年的中国行,显得格外低调却意味深长。没有铺天盖地的媒体宣传,只有深入上海、北京等地门店考察。这位执掌耐克中国业务的掌舵者,正试图用最贴近市场的方式,破解这家运动巨头在中国市场的增长困局——就在一年前,耐克大中华区营收虽同比增长0.3%至514亿美元,但相较于此前动辄双位数增长的黄金时代,...

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