成为“网红”从来不是家电企业应该追逐的方向；只有打造“叫座又叫好”的网红家电产品，主导并定义家电产品的科技、功能和价值等标准，才是家电企业未来应该坚持的方向。文剑撰写这两年的中国家电产业和家电市场，因为网红企业小米持续在电视、空调等品类发力抢夺的原因，造成很多家电企业也被迫向“网红化”转型与突破。比如，一些家电企业负责人也被迫开号“营业”，直接与市场用户、商家沟通；还有一些家电企业，则推动市场营销...
Source Link成为“网红”从来不是家电企业应该追逐的方向；只有打造“叫座又叫好”的网红家电产品，主导并定义家电产品的科技、功能和价值等标准，才是家电企业未来应该坚持的方向。文剑撰写这两年的中国家电产业和家电市场，因为网红企业小米持续在电视、空调等品类发力抢夺的原因，造成很多家电企业也被迫向“网红化”转型与突破。比如，一些家电企业负责人也被迫开号“营业”，直接与市场用户、商家沟通；还有一些家电企业，则推动市场营销...
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