【券商聚焦】招银国际维持微博(09898)“买入”评级 料广告业务受部分行业逆风影响

金吾财讯
Oct 27, 2025

金吾财讯 | 招银国际预计微博(09898)3Q25总营收同比下降5%至4.42亿美元,略低于该机构此前预期,主因快消品、手机及游戏等部分行业广告需求不及预期。该机构预计3Q25非GAAP净利润同比下降20%至1.11亿美元(基本符合一致预期),主要受收入下滑以及AI投资增加的影响。鉴于部分行业面临压力,该机构将FY25-27总营收预测下调1%-2%。该机构将估值窗口更新至FY26,将目标价微调至14.0美元,基于8x FY26非GAAP PE(前值:14.5美元基于8x FY25非GAAP PE)。维持“买入”评级,重点关注FY26营收复苏趋势及AI商业化进展。

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