耐克阿迪卖不动了?滔搏运动盯上中产的钱包

商业地产圈
Oct 30

10月22日,本土运动零售运营商滔搏发布2025/2026财年中期业绩。报告显示,截至2025年8月31日的上半财年,公司营收同比下滑5.79%至122.99亿元;归母净利润为7.89亿元,同比下降9.69%。作为国内运动零售市场的巨头,滔搏是耐克、阿迪达斯在中国规模最大的经销伙伴之一。然而,随着安踏、李宁等国内运动品牌通过DTC模式加速抢占市场,滔搏这样的传统代理商正面临前所未有的挑战。业绩承压...

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