蜜雪3亿迎新人:这段曾不被承认的“姻亲”,能否酿出新增量?

餐饮界
Oct 31, 2025

蜜雪冰城用一杯精酿,补齐年轻人从早到晚的饮品拼图。就在10月,蜜雪冰城向饮品圈投下一枚重磅炸弹:宣布近3亿元收购“鲜啤福鹿家”53%股权。自此,从清晨的咖啡、午后的茶饮,到夜晚的鲜啤,蜜雪冰城终于包圆了年轻人从早到晚的饮品需求!蜜雪冰城从不掩饰自己的野心!五年前,蜜雪冰城总经理张红甫曾为幸运咖立下目标——五年内“再造一个蜜雪冰城”。如今,这份答卷已然交出:截至今年8月,幸运咖门店数突破7000家,...

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