曾经风靡一时的跑圈新贵如今也来到平台期。近日,HOKA母公司Deckers Brands发布最新财报,销售额、净利润保持两位数增长。其中,HOKA依然是支柱性品牌,净销售额保持双位数增长。但对比多年业绩数据可以看到,狂奔的HOKA正在减速。这背后,一方面是随着前几年体量扩大,品牌维持超高增速的难度自然增加;另一方面则是抢食者不断增加,挤压品牌市场空间。HOKA依然能打根据Deckers ...
Source Link曾经风靡一时的跑圈新贵如今也来到平台期。近日,HOKA母公司Deckers Brands发布最新财报,销售额、净利润保持两位数增长。其中,HOKA依然是支柱性品牌,净销售额保持双位数增长。但对比多年业绩数据可以看到,狂奔的HOKA正在减速。这背后,一方面是随着前几年体量扩大,品牌维持超高增速的难度自然增加;另一方面则是抢食者不断增加,挤压品牌市场空间。HOKA依然能打根据Deckers ...
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