2025年的双11促销活动早已开启，今年的双11大促活动战线拉的很长，整体力度也是非常的大，加上还有“国补”的加持，家电行业恐将迎增长超过预期。事实真的是这样吗？其实并不是。在持续一年多的“国补”加持下，家电行业迎来了热销。不过，这也提前透支了家电市场。据奥维云网数据显示，2025年7-8月家电全渠道零售额同比增幅大幅收窄至7%。奥维云网甚至预测，2025年9-12月，整体家电市场将下滑15%以上...
Source Link2025年的双11促销活动早已开启，今年的双11大促活动战线拉的很长，整体力度也是非常的大，加上还有“国补”的加持，家电行业恐将迎增长超过预期。事实真的是这样吗？其实并不是。在持续一年多的“国补”加持下，家电行业迎来了热销。不过，这也提前透支了家电市场。据奥维云网数据显示，2025年7-8月家电全渠道零售额同比增幅大幅收窄至7%。奥维云网甚至预测，2025年9-12月，整体家电市场将下滑15%以上...
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