京东,造的不是车? 刘强东赌什么?

大升财经
Oct 30, 2025

京东不造车,但刘强东的“汽车赌局”已经开始了。看似火爆的开局:一场“天价拍卖”背后的营销试探10月22日,京东“国民好车”001号特别版拍卖落幕。这辆预估售价仅10-12万元的电动车,从1元起拍,经过23733次出价,最终以7819.3399万元的天价成交。不过,这场“天价拍卖”更像是一次营销试探。根据规则,竞拍成功者若放弃支付或取消订单,仅扣除100元保证金。也就是说,即便“毁约”,成本也仅百元...

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