白酒行业库存高企、传统渠道增长乏力之际,中国酒业正迎来深刻的结构性变革。据中国酒业协会报告,当前国内白酒行业整体面临去库存压力,部分白酒品牌的库存周转天数已超过300天;同时,传统商超、烟酒店等线下渠道销售额同比下滑明显,渠道为王的时代正加速走向终结。在此背景下,酒业加速从渠道驱动向需求驱动转型。威士忌、低度新酒饮、精酿啤酒等新兴品类则保持较快增长,逐渐成为拉动行业创新与规模扩张的重要力量。进口额...
Source Link白酒行业库存高企、传统渠道增长乏力之际,中国酒业正迎来深刻的结构性变革。据中国酒业协会报告,当前国内白酒行业整体面临去库存压力,部分白酒品牌的库存周转天数已超过300天;同时,传统商超、烟酒店等线下渠道销售额同比下滑明显,渠道为王的时代正加速走向终结。在此背景下,酒业加速从渠道驱动向需求驱动转型。威士忌、低度新酒饮、精酿啤酒等新兴品类则保持较快增长,逐渐成为拉动行业创新与规模扩张的重要力量。进口额...
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