小米“巨省电”陷争议,但“省电”命名其实很普遍

新快报
Oct 30

新快报讯小米一款名为“巨省电”的空调系列,近日因其命名在社交媒体上引发广泛争议。起因是有消费者在咨询时得到小米客服“‘巨省电’仅是产品系列名,而非性能指标”的答复。这一说法迅速发酵,将家电行业产品命名的规范性问题推至台前。调查:主流品牌均有“省电”命名针对此事,新快报记者在主流电商平台进行了调查。结果发现,在空调品类中,将“省电”作为关键词融入产品系列名称,已是业内一种普遍的营销策略。例如,美的...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10