科技媒体Appleinsider今天发布博文，称在2025财年第4财季电话会议上，对于iPhone Air的销量问题，苹果首席执行官蒂姆・库克（Tim Cook）回避了分析师的直接提问。 在电话会议上有分析师就近期网络上出现的“iPhone Air 减产”消息提问，库克仅以“公司不单独公布各机型销量”为由回避了问题。 据此前报道，目前关于 iPhone Air 减产的问题，目前行业消息存在分歧。一方面，郭明𫓹等诸多消息源透露，苹果开始缩减 iPhone Air 产能，供应链的产能普遍到 2026 年第 1 季度会缩减 80% 以上。 而另一方面，美国跨国投资银行和金融服务部门 TD Cowen 反驳了该说法，坚称其 2025 年第三、四季度产量预测（分别为 300 万和 700 万部）维持不变。 库克的沉默反映了苹果近年来的核心战略：通过高端硬件和服务来提升整体利润率。苹果早在几年前就已停止公布 iPhone 的具体销量数据，苹果的策略向来是聚焦整体业绩，而非突出单一产品，迫使分析师只能通过供应链消息、市场调研和零星泄露的信息来拼凑全貌。
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