双十一找即时零售新增量 数百品牌押宝美团“官旗闪电仓”

21世纪经济报道
Oct 31

当商品消费增速放缓,电商大促已成为日常,品牌如何寻找新增量?今年双十一大促开始的时间比往年更早,电商平台之间除了拼价格、拼流量,甚至还要拼时长。2025年以来零售业态持续发生变化。一方面,传统零售品牌的门店受限于高昂的房租人力等成本,品牌持续加强线上布局。另一方面,不少电商品牌也开始探索即时零售新模式,力图通过即时零售打开新的销售通路。10月30日,美团宣布,今年双十一大促期间,数百家新品牌也将...

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