京东与家电品牌共同打造独家新品,实现多方共赢

第一家电网
Oct 31, 2025

(文/观察者网 张志峰)“以前开发油烟机,我们要花12个月调研市场,还可能因为需求判断偏差导致产品滞销;现在和京东合作,6个月就能精准落地一款爆品。”老板电器京东渠道负责人雷鸣的感慨,道出了家电行业最现实的痛点:过去靠经验“拍脑袋”做产品,如今靠数据“拍用户”做产品。变化背后,是京东尝试用互联网逻辑,在重资产的家电世界里做一次“以需定产”试验。由此,京东也在多年重资产投厂外供应链改造之后,对制造...

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