利润压力下,苹果“安卓化”

36氪财经
Oct 31, 2025

作者|宋婉心编辑|张帆封面来源|视觉中国近日,苹果公司宣布将在其地图应用中逐步引入广告内容。这一消息迅速在用户群体中引发热议。作为以隐私保护和用户体验为核心卖点的科技巨头,苹果此举被广泛视为一次战略转型的信号。尽管苹果尚未公布广告的具体形式和投放机制,但可以预见的是,这项改变或许将深刻影响其服务生态的未来走向。服务收入岌岌可危近年来,随着智能手机市场趋于饱和,苹果硬件销售的增长逐渐放缓。...

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