运动鞋服品牌如何在新消费时代找到可持续的增量?2025年双11期间,由中国头部运动品牌所掀起的新风向,正给出一个以“即时零售”为关键词的答案。就在这个双11前夕,国内运动品牌行业掀起一场静悄悄的渠道革命。10月20日,李宁官宣入驻美团闪购,近千家门店同步上线。紧随其后,鸿星尔克于10月21日与美团闪购达成合作,预计年底接入约4000家门店。而早在今年八月,安踏便已率先布局即时零售,超1200家安踏...
Source Link运动鞋服品牌如何在新消费时代找到可持续的增量?2025年双11期间,由中国头部运动品牌所掀起的新风向,正给出一个以“即时零售”为关键词的答案。就在这个双11前夕,国内运动品牌行业掀起一场静悄悄的渠道革命。10月20日,李宁官宣入驻美团闪购,近千家门店同步上线。紧随其后,鸿星尔克于10月21日与美团闪购达成合作,预计年底接入约4000家门店。而早在今年八月,安踏便已率先布局即时零售,超1200家安踏...
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