文/沈钊 图/受访者提供“截至目前,京东上的空调销售总量已经超越了去年全年。”近日,京东格力品牌采销负责人对记者表示,格力与京东联合定制的产品“AI节能王子Pro”空调,自去年12月上市以来,已经售出了13万套。这背后实际上是家电巨头与电商平台从简单供销到深度共融的变革之旅,其中又藏着怎样的故事?数据赋能:从消费者洞察到爆款产品的转化之路传统上,格力在消费者心中建立的是“好空调格力造”的认知,但...
Source Link文/沈钊 图/受访者提供“截至目前,京东上的空调销售总量已经超越了去年全年。”近日,京东格力品牌采销负责人对记者表示,格力与京东联合定制的产品“AI节能王子Pro”空调,自去年12月上市以来,已经售出了13万套。这背后实际上是家电巨头与电商平台从简单供销到深度共融的变革之旅,其中又藏着怎样的故事?数据赋能:从消费者洞察到爆款产品的转化之路传统上,格力在消费者心中建立的是“好空调格力造”的认知,但...
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