Dutch Bros Is Beating Starbucks in Affordability -- Market Talk

Dow Jones

Oct 30, 2025

1319 ET - Starbucks' coffee has gotten too expensive and Dutch Bros could see share gains as a result, says Mizuho analyst Nick Setyan. A cup of coffee at Starbucks is 10% more expensive relative to the average coffee peer than in 2019, which is driving share loss to smaller coffee chains. "We do not believe Starbucks can effectively narrow this unfavorable gap and grow U.S. operating margins since unionization remains a driver of outsized labor inflation for the foreseeable future," Setyan says. Conversely, Dutch Bros is 17% more affordable than the segment relative to 2019 and its industry-leading four-wall margins give it room to continue underpricing peers. (nicholas.miller@wsj.com)

(END) Dow Jones Newswires

October 29, 2025 13:19 ET (17:19 GMT)

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A cup of coffee at Starbucks is 10% more expensive relative to the average coffee peer than in 2019, which is driving share loss to smaller coffee chains. \"We do not believe Starbucks can effectively narrow this unfavorable gap and grow U.S. operating margins since unionization remains a driver of outsized labor inflation for the foreseeable future,\" Setyan says. Conversely, Dutch Bros is 17% more affordable than the segment relative to 2019 and its industry-leading four-wall margins give it room to continue underpricing peers. (nicholas.miller@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  October 29, 2025 13:19 ET (17:19 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Dutch Bros Is Beating Starbucks in Affordability -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDutch Bros Is Beating Starbucks in Affordability -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-10-30 01:19</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1319 ET - Starbucks' coffee has gotten too expensive and <a href=\"https://laohu8.com/S/BROS\">Dutch Bros</a> could see share gains as a result, says Mizuho analyst Nick Setyan. A cup of coffee at Starbucks is 10% more expensive relative to the average coffee peer than in 2019, which is driving share loss to smaller coffee chains. \"We do not believe Starbucks can effectively narrow this unfavorable gap and grow U.S. operating margins since unionization remains a driver of outsized labor inflation for the foreseeable future,\" Setyan says. Conversely, Dutch Bros is 17% more affordable than the segment relative to 2019 and its industry-leading four-wall margins give it room to continue underpricing peers. (nicholas.miller@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  October 29, 2025 13:19 ET (17:19 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IE00B3T34201.USD","symbol_name":"BNY MELLON GLOBAL EQUITY INCOME \"B\" (USD) INC","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2579618901","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2579618901","pubTimestamp":1761758340,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1319 ET - Starbucks' coffee has gotten too expensive and Dutch Bros could see share gains as a result, says Mizuho analyst Nick Setyan. A cup of coffee at Starbucks is 10% more expensive relative to the average coffee peer than in 2019, which is driving share loss to smaller coffee chains. \"We do not believe Starbucks can effectively narrow this unfavorable gap and grow U.S. operating margins since unionization remains a driver of outsized labor inflation for the foreseeable future,\" Setyan says. Conversely, Dutch Bros is 17% more affordable than the segment relative to 2019 and its industry-leading four-wall margins give it room to continue underpricing peers. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"IE00B3T34201.USD":"BNY MELLON GLOBAL EQUITY INCOME \"B\" (USD) INC","BK4209":"餐馆","BK4585":"ETF&股票定投概念","BK4535":"淡马锡持仓","LU0882574139.USD":"富达环球消费行业基金A ACC","BK4504":"桥水持仓","LU0823411888.USD":"法巴消费创新基金 Cap","SBUX":"星巴克","BK4610":"咖啡茶饮","BROS":"Dutch Bros Inc.","BK4588":"碎股"},"translate_title":"荷兰兄弟在负担能力方面击败星巴克——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BROS":1.5,"SBUX":1.5},"content_text":"1319 ET - Starbucks' coffee has gotten too expensive and Dutch Bros could see share gains as a result, says Mizuho analyst Nick Setyan. A cup of coffee at Starbucks is 10% more expensive relative to the average coffee peer than in 2019, which is driving share loss to smaller coffee chains. \"We do not believe Starbucks can effectively narrow this unfavorable gap and grow U.S. operating margins since unionization remains a driver of outsized labor inflation for the foreseeable future,\" Setyan says. Conversely, Dutch Bros is 17% more affordable than the segment relative to 2019 and its industry-leading four-wall margins give it room to continue underpricing peers. (nicholas.miller@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  October 29, 2025 13:19 ET (17:19 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}