当奥利奥母公司亿滋宣布投入4000万美元(约2.8亿元人民币)联合阳狮集团、埃森哲开发生成式AI工具,目标削减30%-50%营销内容成本时,食品行业的营销变革已从概念走向实战。这一举措不仅是单个企业的成本优化策略,更折射出AI技术对快消品营销生态的深层重构——在效率与温度、技术与创意的博弈中,食品行业正站在新的十字路口。食品营销的成本优化新路径食品行业的营销特性决定了其对成本控制与效率提升的迫切...
Source Link当奥利奥母公司亿滋宣布投入4000万美元(约2.8亿元人民币)联合阳狮集团、埃森哲开发生成式AI工具,目标削减30%-50%营销内容成本时,食品行业的营销变革已从概念走向实战。这一举措不仅是单个企业的成本优化策略,更折射出AI技术对快消品营销生态的深层重构——在效率与温度、技术与创意的博弈中,食品行业正站在新的十字路口。食品营销的成本优化新路径食品行业的营销特性决定了其对成本控制与效率提升的迫切...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.