传统茶叶门店遇冷,上市茶企从新消费中找增量

第一财经
Oct 30

随着消费迭代、新消费场景涌现,茶叶品牌恰好可以利用新的营销手段,针对新一代的消费群体去建立标准、打造品牌、建立专业供应链。 又一国内茶叶品牌走向港股市场。茶叶连锁品牌八马茶业近日登陆港股,今天是第二个交易日,截至记者发稿,公司股价报104.5港元/股,较发行价翻番。目前,国内资本市场共有三家上市茶企,除了八马茶业,澜沧古茶(06911.HK)在2023年登陆港交所,天福(06868.HK)在...

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