新浪科技讯 10 月31日晚间消息，全球权威机构沙利文最新白皮书显示，2025 年全球及中国手持智能影像设备市场格局迎来调整。

　　影石Insta360在全景相机领域持续领跑，全球市占率连续8年位居第一，2025年前三季度全球占比超85%。单看第三季度单季，影石全球市占达 75%，国内市占超60%，头部地位稳固；大疆于今年 7 月首次切入全景相机赛道，凭借价格战快速突围，在第三季度拿下约 17.1% 的全球份额，借助大幅降价等方式更是获得 37.1% 的国内市场。

　　运动相机赛道的竞争更为白热化。截至今年三季度，影石以 37.1% 的全球份额居首，大疆 33.9% 紧随其后，GoPro 以 18.7% 位列第三；单看第三季度单季，这一态势进一步固化，影石份额升至 38.6%，大疆增至 34.6%，GoPro 则下滑至 15.7%。

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