直播间巨变,东方甄选率先“换赛道”

豹变
Oct 29

“核心提示”当直播电商仍深陷流量博弈的红海,行业竞争停留在话术内卷与流量争夺的浅层逻辑时,东方甄选正悄然掀起一场从“流量依赖”到“产品为王”的深层变革。作者 |高宇哲编辑|邢昀10月28日,新东方发布了最新财报,东方甄选的战略转向,在这份财报中浮现清晰脉络——聚焦健康高品质的自营品矩阵,以品类扩容、技术创新筑牢供给根基,让自营品逐步渗透家庭消费场景,成为市场认可的核心增长引擎。财务表现同样印证着...

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