给京东拉来1.5亿新用户,京喜自营双11重在“盘货”

第一财经
Oct 29, 2025

“希望今年双11全渠道销量能增长10%到20%。”广西美申园集团董事长黄海预估了一下双11的情况。美申园主营柳州螺蛳粉,秋冬季则是螺蛳粉的销售旺季,黄海对第一财经记者表示看好双11的表现。在黄海看来,螺蛳粉属于低客单价的食品,行业在今年双11表现稳定,整体单量向上。黄海表示,目前螺蛳粉行业的竞争十分激烈。部分商家在销售端大量投入,而美申园选择优化供应链,压缩生产成本。此前,美申园主营抖音、快手等...

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